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New project brief

A (Hons) Graphic Design

THD1321 Major Project – Graphic Design

Name: Lei Tang

Topic: Home entertainment equipment

                           

Brief: Invent a lifestyle brand with a distinctive graphic language. Make a creative design statement whilst also considering how it can be promoted.

Target Audience: Life-pressure people and older people feel lonely in their life.

Creative Requirements

Produce some home entertainment equipment to the family members to bring some visual and auditory enjoyment and relaxation in the brief.

Objectives/ Deliverables: Branding, Brand Expression, Graphic Design, Digital Design.

Research Strategy/ Methodology

Primary: Conduct interviews with people who work and some older people to gain an insight so I can appreciate their differences and similarities whilst also grasping a bet understand Some of the stresses in their lives and how to solve the stress of the way.

Considering the denotation and conation of a selection of relevant images. I will

analyse these from not only my point of view but also that of other members of the

identified target audience. I will also ask other not target audience members as part

of my polar research methodology.

Contact professionals to be understand the industry.

Analysis/Observation: Watching some of the entertainment facilities in some homes and records sold by some stores.

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