Hold Wo

Hold Wo

Hold Wo

New project brief

A (Hons) Graphic Design

THD1321 Major Project – Graphic Design

Name: Lei Tang

Topic: Home entertainment equipment

                           

Brief: Invent a lifestyle brand with a distinctive graphic language. Make a creative design statement whilst also considering how it can be promoted.

Target Audience: Life-pressure people and older people feel lonely in their life.

Creative Requirements

Produce some home entertainment equipment to the family members to bring some visual and auditory enjoyment and relaxation in the brief.

Objectives/ Deliverables: Branding, Brand Expression, Graphic Design, Digital Design.

Research Strategy/ Methodology

Primary: Conduct interviews with people who work and some older people to gain an insight so I can appreciate their differences and similarities whilst also grasping a bet understand Some of the stresses in their lives and how to solve the stress of the way.

Considering the denotation and conation of a selection of relevant images. I will

analyse these from not only my point of view but also that of other members of the

identified target audience. I will also ask other not target audience members as part

of my polar research methodology.

Contact professionals to be understand the industry.

Analysis/Observation: Watching some of the entertainment facilities in some homes and records sold by some stores.

YouJoy Part3

YouJoy Part2

YouJoy Part1

                        

XING ZHENG

XING ZHENG

GOD

GOD

My design style is sometimes dependent on the momentary ideas, thoughts, I will do some interesting things, this figure is two dragons, the above is the Eye of God, God will focus on all of the world, bonfire burning strong dragon fly in the clouds, although the overall picture is not a good interpretation of the design concept, but relatively speaking, I expressed what I want to express.

AllK.Win&NooD.Loss logo

AllK.Win&NooD.Loss

I designed a lot about their dreams, including the logo, short sleeves, and some video, I can be considered persevered, I like to see other people's work, in fact, on the whole, I find that the gap between me and others, I like this gap, so as to allow me to go on. I try to find one of their own direction, it is actually very simple, I want my work, I want to express things are expressed, then I think I should even if successful, so I think the design of the road is difficult I still need more inspiration and technology.

After Effect: My logo

AllK.Win&NooD.Loss logo from LEI TANG on Vimeo.

It is easy to say, I want to be a part of a beginning of the movie with their logo, the effect is quite satisfactory. In the production process, I really did not think too much, just follow the steps to go, I have actually limited to a self AE creative ability, I still have a lot to learn, in order to better the future to extend their skills, I that after the road is difficult to walk. During this time I AE learning more found their own lack of animation has also too dependent on other people's ideas, so I'm going to see the work of others more, learn more, so they have a qualitative improvement.